Retail Minded: Holiday Gift Guide
A Holiday Gift Guide is an important marketing tool for your product or brand. Gift guides reach both your regular customers, as well as attract the once-a-year gift buyers. Pretty much every major publication, blog, news station and shopping website creates a holiday gift guide - from stocking stuffers to major luxury items. Gift guides help shoppers discover and shop the latest gift items and trends topping holiday wish lists. During this time of year, companies or brands seek to be on these lists in order to drive traffic and increase sales.