How To Personally Brand Your Resume
There is no question that the job market is highly competitive! So with this little fact it is imperative that your resume stand out from the sea of resumes that hiring managers have to sort through. Read on to learn how to personally brand your resume and make it an effective career document. Your resume, as I wrote HERE, is one way to personally brand yourself. And it may very well be the most important marketing tool used to sell you to potential employers. Did she just say sell? Yes, I said sell. Everyone seems to be afraid of “selling”, but that’s exactly what you’re doing when applying for a job. You’re highlighting your best skills and expertise (the benefits), to show the hiring manager (your buyer), that you are the best fit for the job at hand. The problem I find is that people have a difficult time packaging themselves in a resume.
4 ways to personally brand your resume
I recently worked with three people to craft their resume; one had very little to no experience, one held a variety of jobs, and the other was making a career transition. All three candidates thought they did not have anything relevant to offer. If you’re in one or all of these categories, here are a few tips to help you put your resume on fleek.
Write an Authentic Yet Impactful Personal Statement
Forgo the “Objective” and instead opt for a authentic personally branded statement, otherwise known as a professional summary. There’s a reason the “About” page is the most viewed page on this blog. People want to get to know YOU, see if there is chemistry, and understand your promise value. The professional summary is basically a brief paragraph at the top of your resume that introduces you and say why you’re the candidate of choice. Think of it as your sales pitch.
"An energetic self-motivated professional, exceptional writing and interpersonal communication skills with the entrepreneurial stamina and wisdom to drive lucrative business, growth and results. Experienced at managing projects from start through completion, and get my real charge inspiring others to peak performance, and cultivate profitable relationships built on respect, loyalty, and trust. My professional yet passionate and authentic approach has been a defining strategy in my current role as the editor behind the lifestyle blog, Nicole’s Lifestyle Lounge."
Assess the Job Description
Before overlooking or submitting your resume for any position, carefully assess the job description for the specific, qualifying and desired skills. See if there are any skills or expertise that are specific to you. Did you develop skills through a previous job, an internship, a project, or volunteering that could fit? If so, tweak your resume to outline these skills and present yourself as the perfect candidate for the job - then expand with your professional history.
Highlight Your Skills
When crafting your resume, focus on the skills and knowledge that you bring to the table. This would be a good time to inventory your skills. In a bulleted format highlight the strongest and most relevant skills to the job description. This area is your chance to feature the skills you possess that were listed in the job description without copying them per beta.
- Proven ability to leverage technology
- Aptitude for logistics and event planning
- Interpersonal communications skills
- Develop and deliver impactful content
- Creative and strategic thinker
- Adept at generating options
- Experience building online brands
- Well-versed in lifestyle content
Use Your Resume’s Real Estate Wisely
The structure of one’s resume is crucial. The layout should be clear and concise enabling the reader to easily navigate your expertise and career. Instead of running off a boring list of all the positions you’ve held, make your resume interesting by strategically restructuring it. Rather than a chronological order, list your professional experience by relevance, making sure to quantify your scope of work. Rather than leave off positions that are indirectly related, list them under a new section called “Additional Experience,” before listing your education, training and qualifications.
Crafting a resume is no easy task. And while there is no "one size fits all" format, the content [the meat of your resume] must have an overall strategy. What are you waiting for? Go ahead and implement these tactics to personally brand your resume and put it on fleek.