Get Noticed Through Visual Branding
In today's highly social era, a picture is worth a thousand words. VISUAL BRANDING, the ability to communicate your idea, brand essence and value into an image, is a prized skill. We are drawn almost instantly to pictures rather than text, and so visual elements function as a hammer that drives your point or objective home. This is why as an editor and content creator, I like to break up huge chunk of text with visual elements (images, colors, typography) to ATTRACT and KEEP readers attention. Of course content is king, but to get noticed in a sea of sameness, it is wise to include visuals in your content that will help increase engagement and share-ability.
My two year old daughter is learning her alphabets, numbers, as well as associating objects - and it's amazing the emotional power visual elements [images and colors together with words] has on her learning. It is the same effect that combining visual elements and words in branding, have on your audience.