Super Bowl Marketing Lessons


Super Bowl XLIX between the New England Patriots and Seattle Seahawks yesterday, was declared "the biggest day in media" - due to the sold out $4.5 advertising spots. And though I couldn't afford to advertise during Super Bowl, I was so looking forward to the commercials - and the Super Bowl marketing lessons that resonates.

But before I proceed, let me first congratulate the Patriots - even though I'm not sure if that was a win or the Seahawks just handed them the game. I would also like to say condolences to the family and friends of Ann Mara, the NY Giants Matriarch, who passed yesterday. With that out of the way, let's get back to regular programming.

There were about 71 Super Bowl Ads, a couple of them were misses (the Kim K and State Farm Ad) but the others nailed the mark and sent us on an emotional roller coaster ride. My favorites were the Always "Like A Girl", Doritos "Middle Seat," Snickers "Brady Bunch," and FIAT "Blue Pill."

Whether you work a 9-to-5 or a business owner watching Super Bowl commercials is a great way to learn THE ART OF GETTING THE MESSAGE ACROSS.

5 Super Bowl Marketing Lessons

Today I'm sharing with you, the "5 Super Bowl Marketing Lessons" I sent out to my newsletter over the weekend. Lessons that were consistent with the ADs that scored big during this years Super Bowl.

  1. Think outside the box
  2. Be timely, relevant and engaging
  3. Highlight your unique selling proposition
  4. Always have a direct call to action
  5. Seize every opportunity

Remember, your personal brand (you or your business), should be thoughtfully crafted and intelligently designed.