Queen B Inspires H&M Style

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H&M Beyoncé Inez van Lamsweerde Vinoodh Matadin
image source WWD.com

Beyonce has teamed up with the retail giant  H&M on their new 2013 summer ad campaign.  The collaboration explores the different emotions of women and is represented by the four elements of fire, water, earth and wind.  Celebrating the idea that woman can be all things - strong, vulnerable, sensual, maternal, fun, and flirtatious.  The ad introduces the singer as follows "Beyonce as Mrs Carter in H&M,"  in sync with her upcoming tour "Mrs Carter."  It is reported by WWD that the collection is inspired by Queen B's own personal style.  She will appear in TV commercials, billboards and print ads.  The commercial will also feature her new track "Standing on the Sun." 

Way to steam it up Queen B!!!
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Do you think this collection will be similar to house of Dereon?